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To better quantify and understand this transformation, IAB partnered with Advertiser Perceptions to produce the “2025 Creator Economy Ad Spend & Strategy Report”—a first-of-its-kind analysis of how brands and agencies...
23 hours ago · IAB: ad spend in the creator ecosystem in 2025 is expected to rise 26% YoY to $37B, vastly outperforming ad spend in media overall, set to grow 5.7% YoY — Investment has increased 26% year-over-year, a ...
23 hours ago · IAB: ad spend in the creator ecosystem in 2025 is expected to rise 26% YoY to $37B, vastly outperforming ad spend in media overall, set to grow 5.7% YoY
Jan 16, 2025 · NEW YORK —Despite record-breaking ad revenues in 2024 fueled by massive political spending and the Olympics, a new Internet Advertising Bureau (IAB) survey indicates buyers are bullish on both the prosp...
Apr 29, 2025 · A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) growth in ...
Jan 16, 2025 · Today, IAB released its latest study, "2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth" offering an early glimpse into ad spending trends for the coming year.
Jan 23, 2025 · IAB’s 2025 Outlook forecasts that ad spend will grow for all digital channels this year, led by double digit growth for CTV, social and retail media. Conversely, spend on linear TV, in the absence of cy...
