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With domestic markets nearing saturation and facing stricter regulations, China’s billion-dollar ultrashortdramaindustry is looking to expand abroad. Amid this shift, studios are rushing to capitalize on the global de...
Nov 19, 2024 · The success and potential of ai micro-dramas has sent ripples through China’s wider entertainment industry: even box-office films are beginning to embrace the technology.
Jun 28, 2024 · The ultra-shortdramamarket in China was worth RMB37.4 billion (€4.8 billion) in 2023, equivalent to almost 70 per cent of the country’s cinema box office revenues.
Apr 8, 2024 · What‘s it like working in China’s micro-dramaindustry as producers and apps spread the ultrashort format abroad? Since they first emerged in 2018, China’s micro-dramas (短剧) have become a billion-yuan ind...
Sep 2, 2025 · Micro-Drama originates from China, and has now makes China its global epicenter. By 2023, the Chinese micro-drama market was valued at about 37 billion RMB (about $5 billion). The forecasts are suggestin...
Mar 20, 2024 · According to a report released by Chinese consulting firm iiMedia Research in November 2023, the online shortdramaindustry in China was worth 37.4 billion RMB in 2023, growing 268% year-on-year.
As China’s lucrative ultrashortdramamarket becomes increasingly competitive, many production companies are shifting strategies to target an overlooked demographic – the country’s middle-aged and senior citizens.
Sep 27, 2024 · Short series surge in domestic market, expecting to match scale of film industry, Xu Fan reports. In the hustle and bustle of daily subway commutes, many may frequently witness such a scene — passengers...
Nov 7, 2024 · Like many other trends involving older people, the ultrashort fad might have flown under the radar, but the shows have become highly controversial in China, in part because of fears among young Chinese t...
May 9, 2025 · Market oversaturation has triggered a round of ferocious competition, forcing ultrashortdrama practitioners to make tough choices: either elevate quality and try to crack the premium tier or pivot to new...
